Do nice guys finish last? That’s the question I answer on this episode of the King’s Code. This episode is a reaction video, responding to Sadia Khan’s viral video on why nice guys lack masculine traits that women find attractive, and men who are rejected blame it on being “nice” rather than developing certainty and other traits that attract women. true leadership transcends mere position—it embodies the courage to uphold truth and engage in necessary conflicts, thus fostering innovation and respect within teams. This is true in romantic as much as business relationships, but many men don’t develop that certainty in both areas of their lives. The result is that they become pleasers in either their business or personal life, and that leads to problems down the road. I explain my experience, both firsthand and as a personal development coach who has worked with single, married, and divorced men, and show you why you need to bring those masculine traits to both the boardroom and the bedroom.