When you become an entrepreneur, you end up working much harder than when you worked for someone else. Now all the responsibilities are on you, and you didn’t realize how hard it was going to be to succeed. 

The fastest way to fail is to set unrealistic goals. If you set unrealistic goals, you often give up halfway through. Most men don’t hit their goals because they overestimate what they can do…And we underestimate how hard it’s going to be.

It doesn’t cost anything to dream big. There is always a price to pay for success. The reason most men fail is because they aren’t willing to pay the price. They negotiate with life. Do you think shit is going to happen at the perfect moment? Or do you just make shit happen even if you make mistakes? You pay the price for success or you pay the price for regret.

3 things you need to set effective goals

1- Clear Data.

Most men don’t hit their goals because they are all over the place. They don’t have a clear outcome, they don’t know what to do, and they don’t have the right data. A goal that can’t be measured will never get accomplished. That’s the reason why we measure everything in the app.

You have to measure your outcomes. If you don’t know your score, you can’t beat it. Log your points in the app, and know the specific data you want to track. The more specific the better. Life doesn’t work with guesses. Whatever you focus on the most, you’re going to attract more of it. Clarity is power; without it, you’re always going to be reacting to life. You have to have a clear outcome and clear data that shows how you are accomplishing it.

Write down: What is the outcome you need to get clear on for the next 100 days?  

2- Leverage 

If you don’t have leverage, you’re always going to make excuses.

Emotion creates motion. When you have a drive, a fire in your soul, to push you to take action. You need to have a reason why that is strong enough to get you to take action when you don’t feel like it. 

Most of us wait until we feel like doing the work. Fuck feelings! Have a reason that’s big enough that when you don’t feel like showing up, you show up anyway. Men take action to avoid pain or pursue pleasure. Are you driven by avoiding pain or pursuing pleasure? Use your pain as fuel. 

What is the price you will pay if you don’t do it, and what is the prize you will get if you do? Look at your outcomes. Put down a price and a prize.

Know what is at risk. Everything has consequences. What happens if you give up? If you don’t give it everything you have, what will you lose? Who you will become if you half-ass it? Are you going to be intentional about who you design yourself to be or will you be reacting to life? 

Who will pay the price if you don’t do it?

Procrastination happens when you think you have time. If you only had 100 days to show up, what would you accomplish? Most of the time, only the most urgent tasks get done. When you live 100 days at a time, it creates a sense of urgency. 

In the next 30 days, how will you measure your progress? If you can’t accomplish that outcome in 30 days, maybe it shouldn’t be your outcome. Be realistic with your capacity and review your outcomes every 30 days.

Have musts, not to-do lists. Start with 1-year goals, then break them down into 100 day outcomes, then 30-day measurable KPIs, and weekly musts.

Are you buying into your excuses or are you focusing on results? Nothing is going to happen unless you commit to working hard. When you accept that paying the price for success is going to be harder than you think, you stop arguing with reality.

You are going to be somebody’s reason or somebody’s excuse. You choose how you want to be remembered. You either make shit happen or you’re someone’s excuse. If you don’t lead, you’re going to be looking for someone to save you.